Andrew Kolvet, a spokesperson for Turning Point USA, announced that the organization plans to produce another “All-American Halftime Show” next year, following what he described as strong viewership for the inaugural event.
Speaking about the decision, Kolvet said the group is eager to expand on the concept with more preparation time. “If you give us a year to plan this thing, I’m really excited to see what we can pull off,” he said, emphasizing that the response encouraged organizers to make it an annual production.
Kolvet stated that the show attracted more than 20 million views across various platforms, calling the outcome a significant success for the organization. He added that the idea aligned with the broader vision promoted by Turning Point USA and its leadership, noting that the goal was to offer an alternative entertainment option during the Super Bowl halftime window.
“This was a massive success, and we were grateful to do it,” Kolvet said. He suggested that the show’s performance could influence future decisions in the sports and entertainment landscape, though no changes have been announced by the NFL. Organizers say further details about next year’s production will be shared at a later date.