The Super Bowl LX halftime show, headlined by Latin trap artist Bad Bunny, generated a wide range of reactions on Sunday night, becoming one of the most talked-about elements of the broadcast. While some viewers praised the performance for its global appeal and artistic style, others criticized it as not aligning with their expectations for a Super Bowl audience, highlighting how halftime shows often reflect broader cultural differences and preferences.
Former President Donald Trump was among those who publicly expressed dissatisfaction, sharing critical remarks about the performance on social media. His comments focused on the style, presentation, and overall tone of the show. Other conservative commentators also weighed in online, contributing to a broader debate that unfolded across platforms throughout the evening. The criticism underscored how entertainment at major sporting events can quickly become a subject of political and cultural discussion.
Some viewers pointed to specific aspects of the show that stood out to them, including the predominance of Spanish-language music, the visual design, and on-screen messaging displayed during the performance. Others interpreted certain elements as carrying symbolic or political meaning, while supporters argued that the show reflected Bad Bunny’s artistic identity and international fan base. The closing message emphasizing unity and love was also received differently depending on viewers’ perspectives.
At the same time, many fans enjoyed the performance or chose alternative programming during halftime. Turning Point USA hosted a separate “All-American Halftime Show” online, which attracted viewers seeking a different musical experience. NFL Commissioner Roger Goodell defended the league’s selection of Bad Bunny, stating that the goal was to feature an artist with broad global influence who could use the platform to bring people together. As with many Super Bowl halftime shows, the performance ultimately highlighted the diversity of audience expectations surrounding one of the year’s biggest entertainment events.