Turning Point USA spokesperson Andrew Kolvet said the organization’s first “All-American Halftime Show” attracted a large audience across digital platforms, with early estimates showing at least 25 million views. The program streamed during Super Bowl LX coverage and featured musical performances by Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett.
Kolvet explained that the show began shortly before the Super Bowl halftime performance and ran concurrently. During an interview with Fox News host Brian Kilmeade, he noted that live viewership on Turning Point USA’s main channel quickly exceeded 5 million viewers. When combined with partner platforms and social media channels, concurrent viewership at one point surpassed 10 million, according to preliminary data.
He added that total audience numbers are still being compiled, as viewership figures continue to update from platforms such as YouTube, Rumble, and additional streaming partners. Kolvet also noted that some services, including subscription-based platforms and cable broadcasts, report viewership with delays, meaning the final count may increase further. He acknowledged that group viewing, such as families or friends watching together, is difficult to measure and could also affect overall estimates.
Based on the initial response, Kolvet confirmed that Turning Point USA plans to produce the “All-American Halftime Show” again next year. He said the organization expects final viewership totals to continue rising as more data becomes available and expressed confidence that future editions of the event could reach an even broader audience.